MY WORK

MY PHOTOGRAPHY

Unusual AI June 2025 - present
ART DIRECTION | GRAPHIC DESIGN

Unusual (YC F24) is a startup that optimizes brands’ websites to increase referrals from LLMs and automates the solutions needed to enhance AI media strategy.

Unusual’s unusual product required a lot of thought, discussion, and visualization to accurately represent it to potential users on its website. Across 3 product shifts and a relaunch, I created 20+ graphics for Unusual.ai as they adapted to changing user needs.

Reticular AI April - May 2025
GRAPHIC DESIGN

Reticular (YC F24) is a startup advancing pharmaceutical research by making drugs steerable. Using Reticular’s AI interpretability technology, companies can control biological functions in drug models and limit the need for trial-and-error research and steering.

Reticular.ai’s existing logo represented their company well but was too complex and unscalable. I aimed to streamline their current logo without losing the core components of it - the shape of the butterfly, the minimalist line work.The final logo represents a more holistic representation of the company and its innovative nature, focusing on simplicity, symmetry, and growth.

Cognimark August - September 2025
GRAPHIC DESIGN

Cognimark is a medical startup focusing on using AI to detect and better understand various types of dementia. By using standard Electronic Health Records (EHR’s), Cognimark uses already available data to identify and help diagnose mixed dementia in patients and route them to appropriate care.

Cognimark’s existing logo took a very literal approach to their original name (Cogniscreen) and left little room for interpretation. I went forward with the goal to create a more concept-driven mark that had better versatility and structure while sticking to their existing brand palette. The final logo combines the biological and technological aspects of Cognimark, playing on neural networks and the interconnectivity of the brain.

Brand Book can be found here.

UT Austin - Compunter Science Department May 2025 - present
ART DIRECTION | GRAPHIC DESIGN

UT Austin’s Computer Science department is a nationally-recognized program with a high-achieving student body. The UTCS Marketing & Communications team is responsible for actively maintaining department media channels and promoting the wide range of events, talents, and innovations housed within the program.

As a Visual Media & Production Intern, I was responsible for refreshing the visual identity of promotional signage and social media content while adhering to rigid university-wide branding guidelines. The academic context of this role challenged me to create modern and student-facing designs while maintaining professionalism, brand voice, and reputability. Multiple refreshed templates are currently in use by other UTCS staff, across promotional channels, and seen by thousands of students every day.

International Affairs Society September 2023 - present
ART DIRECTION | GRAPHIC DESIGN

As the oldest international relations organization at UT Austin, International Affairs Society aims to educate and inspire a community of passionate students eager to engage with current events and public affairs.

IAS lacked a clear brand identity across its social media and communications materials when I joined in Fall of 2023. It was important that the visual direction I chose maintained our academic professionalism while still inspiring interest in potential students. The final brand centers on two shades of blue with burnt orange for contrast, combining a serif font that reflects IAS’s academic nature with a sans serif font that brings a modern, forward-thinking balance. It was important to keep the tone of International Affairs Society as established but inspired, representing the passion and knowledge shared by its students.

© JESSYE FAN 2025