JESSYE FAN

ART DIRECTOR 
DESIGNER 
PHOTOGRAPHER

Hi I’m Jessye!
I’m an art director, designer, and photographer with extensive experience across industries and practices.

I’m passionate about all things type (helvetica), color (off-white), and texture (grain). I create for things I care about and the things I grow to care for. 

FAN OF MY WORK?
jessyef88@gmail.com
LinkedIn
@fancre8s



Reticular AI April - May 2025
GRAPHIC DESIGN

Reticular (YC F24) is a startup advancing pharmaceutical research by making drugs steerable. Using Reticular’s AI interpretability technology, companies can control biological functions in drug models and limit the need for trial-and-error research and steering.
 Reticular.ai’s existing logo represented their company well but was too complex and unscalable. I aimed to streamline their current logo without losing the core components of it - the shape of the butterfly, the minimalist line work.The final logo represents a more holistic representation of the company and its innovative nature, focusing on simplicity, symmetry, and growth.





Cognimark August - September 2025
GRAPHIC DESIGN

Cognimark is a medical startup focusing on using AI to detect and better understand various types of dementia. By using standard Electronic Health Records (EHR’s), Cognimark uses already available data to identify and help diagnose mixed dementia in patients and route them to appropriate care.  
Cognimark’s existing logo took a very literal approach to their original name (Cogniscreen) and left little room for interpretation. I went forward with the goal to create a more concept-driven mark that had better versatility and structure while sticking to their existing brand palette. The final logo combines the biological and technological aspects of Cognimark, playing on neural networks and the interconnectivity of the brain.

Brand Book can be found here.
Check out more of my work!


© JESSYE FAN 2025